Better Business Blogging Baby!
Debbie Weil (www.DebbieWeil.com), a thought leader on business blogging and a great friend of DigitalGrit, recently reviewed my Starting It blog and provided the following thoughts:
1) Have shorter and more frequent entries.
She's right. For some reason I got into this mode of writing a chapter for each entry. As a result, it's a real challenge to add new entries. So, shorter they will be! In fact, she has challenged me to do twice as many entries but half as long. I'm always up for a challenge.
2) Have categories for your entries.
Yes, as you get more content you really need to bucket your entries. Especially if it's a business blog. Otherwise, it's hard to navigate the information. I've got to figure out if that can be done in Blogger. If not, I may need to switch blogging technologies to something like TypePad (www.typepad.com).
3) Links are important.
That's true for enhanced search engine rankings. But, more importantly, effective use of links just makes reading the blog easier (link to info versus listing all of the content) and its content richer (links bring outside perspectives and data points into the mix).
Right on the money Debbie. Thanks! Short enough? Enough links?
Learn more about Debbie Weil at one of her many additional sites including:
(Blog: http://www.monalisaofblogging.com/, Consulting: http://www.wordbiz.com/ , E-newsletter: http://www.wordbizreport.com/, New blog! http://www.blogwriteforceos.com/)
1) Have shorter and more frequent entries.
She's right. For some reason I got into this mode of writing a chapter for each entry. As a result, it's a real challenge to add new entries. So, shorter they will be! In fact, she has challenged me to do twice as many entries but half as long. I'm always up for a challenge.
2) Have categories for your entries.
Yes, as you get more content you really need to bucket your entries. Especially if it's a business blog. Otherwise, it's hard to navigate the information. I've got to figure out if that can be done in Blogger. If not, I may need to switch blogging technologies to something like TypePad (www.typepad.com).
3) Links are important.
That's true for enhanced search engine rankings. But, more importantly, effective use of links just makes reading the blog easier (link to info versus listing all of the content) and its content richer (links bring outside perspectives and data points into the mix).
Right on the money Debbie. Thanks! Short enough? Enough links?
Learn more about Debbie Weil at one of her many additional sites including:
(Blog: http://www.monalisaofblogging.com/, Consulting: http://www.wordbiz.com/ , E-newsletter: http://www.wordbizreport.com/, New blog! http://www.blogwriteforceos.com/)
