From Good to Great
Do you want to create a truly great company? Not just good but great? One of the best?
Well, we certainly don't know all of the answers. In fact, our business, DigitalGrit, is only 5-years old at this point so we still have a lot to learn. But one thing that has driven us from the start is our burning desire to create a truly great company.
So, how do you start? As discussed in previous blog entries, it really all depends on attracting and retaining the best and brightest talent in your industry - period. But how do you get the best talent? Believe it or not, there is a formula:
The best place to work = the best people = the best clients = the best company
It all starts with creating the best place to work. That's how you get the best people, the best clients, and ultimately create the best company. So then, the question is really "how do you create the best place to work?". Our findings to date:
First, the company must have a never-ending commitment to being the best. Every decision must be bounced up against the question - "What would a truly great company do on this issue?"
Second, you've got to say you are going to be the best right from the start - when it sounds funny to do so. Then, you've got to say you are the best before most people can even see that it has actually happened.
Third, you've got to be committed to measuring how good you really are on a regular basis and then putting a plan in place to improve the weaknesses. We recommend an annual survey. It can certainly be painful to learn the truth about how you are doing - but that's the only way to get better.
Fourth, you've got to have a core set of principals that you follow on a day-to-day basis. At DigitalGrit this includes:
1) A clear and compelling vision for the future and a demonstrated willingness to make the tough decisions required to turn that vision into a reality.
2) Action vs. inaction - make things happen.
3) A culture of excellence - success, growth, innovative "want to change the world" solutions, hard work, attention to detail, refuse to lose, planning, financial management, and fun.
4) An unwavering respect for each individual. Loyalty, commitment to diversity, accountability, empowerment, recognition.
5) A never-ending desire to learn and a true willingness to be humble.
6) Open, honest and frequent communications at all levels in multiple forms.
7) A commitment to hiring only the best.
We've still got a lot to learn and I am sure that we will add to this list over time. But so far so good. In fact, DigitalGrit has recently been recognized by NJBiz.com as one of the top companies to work for in the State of New Jersey. Our commitment to our employees and customers is second to none. As a result, we've been able to attract and retain the industry's best talent and work with many of the World's greatest brands.
I'd like to congratulate the amazing DigitalGrit team for this accomplishment. Without them we would never have been able to build one of the best companies to work for in the State.
However, now the goal becomes even greater. How do we become one of the best places to work in the World? That goal may sound funny to some people but not to the team at DigitalGrit. We've already got the best team, best clients and a burning desire to make it happen. So, I wouldn't bet against us.
Tto learn more about the Best Places to Work award visit
http://www.njbiz.com/?fa=printVersion&articleId=20127.
I've been informed that author Jim Collins has a fantastic book titled Good to Great. To learn more about Jim's book visit:
http://www.amazon.com/exec/obidos/ASIN/0066620996/103-9101052-7275809.
Well, we certainly don't know all of the answers. In fact, our business, DigitalGrit, is only 5-years old at this point so we still have a lot to learn. But one thing that has driven us from the start is our burning desire to create a truly great company.
So, how do you start? As discussed in previous blog entries, it really all depends on attracting and retaining the best and brightest talent in your industry - period. But how do you get the best talent? Believe it or not, there is a formula:
The best place to work = the best people = the best clients = the best company
It all starts with creating the best place to work. That's how you get the best people, the best clients, and ultimately create the best company. So then, the question is really "how do you create the best place to work?". Our findings to date:
First, the company must have a never-ending commitment to being the best. Every decision must be bounced up against the question - "What would a truly great company do on this issue?"
Second, you've got to say you are going to be the best right from the start - when it sounds funny to do so. Then, you've got to say you are the best before most people can even see that it has actually happened.
Third, you've got to be committed to measuring how good you really are on a regular basis and then putting a plan in place to improve the weaknesses. We recommend an annual survey. It can certainly be painful to learn the truth about how you are doing - but that's the only way to get better.
Fourth, you've got to have a core set of principals that you follow on a day-to-day basis. At DigitalGrit this includes:
1) A clear and compelling vision for the future and a demonstrated willingness to make the tough decisions required to turn that vision into a reality.
2) Action vs. inaction - make things happen.
3) A culture of excellence - success, growth, innovative "want to change the world" solutions, hard work, attention to detail, refuse to lose, planning, financial management, and fun.
4) An unwavering respect for each individual. Loyalty, commitment to diversity, accountability, empowerment, recognition.
5) A never-ending desire to learn and a true willingness to be humble.
6) Open, honest and frequent communications at all levels in multiple forms.
7) A commitment to hiring only the best.
We've still got a lot to learn and I am sure that we will add to this list over time. But so far so good. In fact, DigitalGrit has recently been recognized by NJBiz.com as one of the top companies to work for in the State of New Jersey. Our commitment to our employees and customers is second to none. As a result, we've been able to attract and retain the industry's best talent and work with many of the World's greatest brands.
I'd like to congratulate the amazing DigitalGrit team for this accomplishment. Without them we would never have been able to build one of the best companies to work for in the State.
However, now the goal becomes even greater. How do we become one of the best places to work in the World? That goal may sound funny to some people but not to the team at DigitalGrit. We've already got the best team, best clients and a burning desire to make it happen. So, I wouldn't bet against us.
Tto learn more about the Best Places to Work award visit
http://www.njbiz.com/?fa=printVersion&articleId=20127.
I've been informed that author Jim Collins has a fantastic book titled Good to Great. To learn more about Jim's book visit:
http://www.amazon.com/exec/obidos/ASIN/0066620996/103-9101052-7275809.
